Hans von Knut has been working the last 10 years with interactive, cross-platform branding- and entertainment focusing on combining interactive platforms for multiplatform experiences (typical mobile games, apps and web). E.g. PortaPlay’s Giant Virtual Globe at the Cop 15 summit: http://www.youtube.com/watch?v=JtZf-nJg-Ss
Hans disregards technology buzz and the all too common “me too “-hype, and focus on the strength and weaknesses of each platform. How should one design and develop for optimal penetration and effect of your IP / product, in regards to end-users.