After 25 yaers of experience in the cinema field, Loïc Magneron founded in 1997 WID, a leading independent sales company currently representing more than 20 new features films every year and a library of more than 400 feature films and 300 documentaries. The catalogue contains an impressive variety of movies and documentaries from internationally acclaimed directors and actors.
Loïc Magneron was at the Director Comittee of uniFrance, deputy of the vice president of ADEF, commissioner at the OIF (Organisation International of French speaking territories), member of the Avance Sur Recettes deuxième College at the CNC, commissioner for the Distribution support of French films in foreign countries as well as commissioner at the CNC for the support for French sales agent.
Loïc Magneron was also commissioner at the SOFICA Hoce Artois Image and commissioner for several schemes of the MEDIA programme.
In 2010, Loïc Magneron created a subsidiary company, WIDE House, dedicated to documentaries. In January 2011, Loïc Magneron created Eye on Films, a new business model supporting the circulation of first feature films and their commercial exploitation all over the world thanks to its network of film professionals and the support of MEDIA Mundus program from the European Commission.