Robert’s experience uniquely places him at the intersection of entertainment, social media marketing and telecommunications.
Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, an audience engagement company and provider of Conducttr, an pervasive entertainment platform. He is an experienced marketing consultant with more than 20 years experience and has been an internationally recognized expert in the field of Intelligent Networks having advised clients such as Ericsson and Telcordia on international pricing, positioning and market entry strategies.
Robert left the board of a leading European consultancy in 1999 to attend the London Film School. He has since written, produced and directed two award-winning, critically acclaimed feature films – London Voodoo (2004) and Mindflesh (2008).
Robert has established himself as a thought-leader in the field of transmedia storytelling through major contributions to the evolving field in the areas of new business models, development processes and documentation. He is author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.