Business and Strategic Training for Film and Media Industries · asbp - MBS – The Media Business School

position your company in the media industry to be an attractive investment opportunity

  • what is asbp?

    asbp is a course designed to help professionals of the media industry to start a new business, expand an existing one, or simply improve their business planning skills.

    Why do you need a business plan?

    Your market reach and your ability to convince investors are directly related to the quality of your business plan.

    It is easy to start a project, but without careful planning it is like setting off on a journey to an unknown destination without a roadmap, Stefan Topfer,

    asbp practical approach gives you the opportunity to improve your market reach and positioning. Through professional advice and follow up, you will be assessing the viability and competitiveness of your proposal, facilitating access to potential sources of finance and investors.

    This programme is led by Erica Motley, Head of International Acquisitions for K5 International, and is delivered in association with partners Deloitte and Innova.

  • course structure & content

    The course is structured around a three days intensive residential training. Additional support is offered after the residential module through an online follow-up which includes project consultation.


    How do we customize asbp training for your project?

    Once you bring your idea, we will help you shape it into a business plan.

    The residential module comprises sessions dedicated to key industry areas,  case studies and workshops.

    Our experts, top players of the media industry, will offer you personalized tutorial sessions and “one to one” meetings aimed to articulate an investors’ ready business plan.


    Contents and topics covered during the residential training:

    • Business strategies
    • International markets for films and other media products
    • Audience segmentation, positioning in the media market
    • Strategies in the business environment (B2B)
    • Strategies in the consumer market (B2C)
    • Financial Planning
    • Company growth and development
    • Identifying new opportunities in the global media market
    • Implementing a Strategic Plan, Structuring and Growing a media company
    • Developing and creating a Business Plan
    • Approaching investors

    During the online module, our pool of experts will work with you on your project. The idea is that, at the end of the cycle, you will have a business proposal ready to be financed and attract investors. Our goal is that your original idea will finally see the green light.


    Hands on approach:

    asbp will have a practical hands-on approach and will achieve optimal results through individual professional assessment.


    Active partnership:

    asbp is delivered by MBS in association with companies Deloitte and Innova.

    Deloitte is leader in providing strategic, financial, operational, and information technology assistance to companies around the world.

    The Innova group gathers a pool of over 140 consultant and experts with a long standing and consolidated knowledge in areas such as research and development and project financing. At asbp, Innova will provide business planning technical support to all participants while professional investment advisors will guide and advice on all the plans.

  • who is it for?

    asbp is designed for professionals of the audiovisual and the media industry at different stages of their careers and is open to any industry professional wishing to learn the tools invloved in building up a business plan.

  • asbp experts

    asbp brings together a team of highly qualified industry professionals with proven experience as leading entrepreneurs, corporate consultants, financial planners and investment advisors, with a proven track record of successfully managing and growing businesses.


    Experts who attended the 2013 edition of ASBP include:

    Christopher Borde (Media & Entertainment Advisors), a financial advisor with over 25 years of experience in the media and entertainment industry.

    David Cabannes (Under The Milky Way), a VoD Manager with experience in film production.

    Patrick Foley (Arts Alliance Media), the Chief Financial Officer of Europe’s leading digital cinema company.

    Ben Grass (Pure Grass Films), the CEO of a multi-platform production company  that combines traditional forms of financing with Sponsorship.

    Luis Jiménez (Deloitte), a partner at the prestigous consultancy firm since 1997, Luis is currently in charge of Media & Entertainment for  Europe.

    Ben Keen (IHS Electronics & Media), Vice President and Chief Analyst, responsible for directing all IHS research on consumer technologies, media and telecoms.

    Philip Kreuzer (Bavaria Film), a former student of the MBS who has become a senior executive in one of one of Europe’s largest film production companies.

    Tom Manwaring (About Corporate Finance), the Managing Director of a leading advisory boutique specialised in intellectual property-based businesses.

    Alex Marshall (Warp Films), another former graduate of the MBS who currently holds the position of Head of Business and Commercial  Affairs at the UK based independent film production company.

    Christoph Meiser (Meteor Film), co-founder of the Cologne based production company.

    Tim Robinson (Shine Group), the  Chief Operating Officer of a television production and distribution group with 27 production companies across 11 countries.

    Sam Sniderman (Pulse Films), the Managing Director of the Film and Entertainment branch of this integrated produciton company.

  • dates & venue

    Residential training: 26th November – 28th November 2014 · Ronda, Málaga (Spain)

    Application deadline: contact the course coordinator · Laura Almellones

  • fees & discounts

    Tuition fees are €3,500 per participant and include ground transport and accommodation. A second company representative will be able to participate for an additional fee of €1,200.

    Scholarships and important discounts are available for your profile:

    Early bird discount: 20% off until 3rd October

    MBS former participants discount: 50% off

    MBS scholarships for the four best projects: covering 50% of the course fee

    Tell us about you and we will lead you to those grants and discounts that apply to your case.


    Some examples of organisations that offer grants are MEDIA Programme (UE), Northern Ireland Screen, Creative Skillset (UK).

  • application requirements

    • Application form Download here
    • Curriculum Vitae
    • Course Project (Company outline or proposition) Download here
    • High proficiency in English

    In order to make the most out of asbp, participants are requested to present a project/business proposal that will be used during the whole programme.

  • partners

    Ayuntamiento de Ronda
    MEDIA Programme
    Universidad Lusófona


  • contact

    Laura Almellones Course Co-ordinator ·

    T. +34 952 873 944   M. +34 649 459 125
    skype: asbp.mbs

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  • Flyer

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