Film Marketing Training · Marketing & International Distribution - MBS – The Media Business School

optimising the visibility and exploitation of films across platforms and markets

  • about m&id

    m&id is a project-based programme geared to experienced film industry professionals wishing to develop smart, engaging and innovative international marketing and distribution strategies for projects, which are determined by the audience for that project.

    m&id is designed to embrace the opportunities that digital media and cross-platform strategies offer to optimise the visibility and exploitation of projects across markets.

    m&id is  designed with and delivered by leading European and US professionals from both the independent and studio distribution sector. m&id provides participants with detailed insight into the latest marketing trends, distribution and international sales strategies, audiences and consumer behaviour, new and niche markets, new business models and market and festival strategies.

    what participants say…

    “The course has helped me greatly to re-evaluate and plan our releases in a more organised and detailed strategy.” Kahloon Loke Director, Peccadillo Pictures, (UK)

    “This was a great course where I both increased skills, knowhow and expanded my network”. Marianne Hjerpseth · Commissioner National Promotion, The Norwegian Film Institute (Norway)

    “I thought the course was exceptionally well delivered, impeccably managed and had a consistently high quality of speakers and tutors.” Michael Franklin · Research Associate, Creative Scotland / Institute for Capitalising on Creativity (UK)

    “An excellent course which I highly recommend to colleagues and business associates.” Jack Oliver · Programme Executive – BBC (UK)

    professional network

    The programme will enable participants to significantly expand their professional network of contacts both with the other participants and attending experts, all players in the entertainment industry.

  • course structure

    residential training → online consultation →  market presentations

    m&id is structured as a 5 day residential training period, online consultation over 4-6 months, and Market/investor forum project presentations*

    *For projects selected by the collaborating markets or investor forums.

    tutorials & online consultation

    Each participant will be assigned a tutor to provide consultation and guidance throughout the course. During the tutorials participants will devise a marketing campaign, distribution and international sales strategy for their project.

    Five participants will be selected by collaborating organisations to present their course project at their market or investor forum.

    course content

    New distribution – multi-platform release strategies; developing marketing and distribution plans, positioning and strategy; understanding marketing principles; devising international distribution, festival and markets marketing strategies;  publicity and promotions; digital exhibition and distribution; innovation in digital media; new business models and new markets, and a case study of a recent film demonstrating an innovative marketing strategy.

  • target group

    Entertainment sector entrepreneurs, producers and company executives, with experience in production, marketing, distribution, exhibition sales or acquisitions.


  • m&id experts

    m&id brings together a team of highly qualified professionals.

    Please visit the experts section here

  • dates & venue

    Residential training:  To be confirmed

    The course includes online consultation.

  • fee & application requirements

    The participation fee is 1,800€  (Includes ground transport, accommodation, subsistence)

    application requirements

    • Curriculum Vitae
    • Completed application form (download here)
    • Executive summary of the course project – feature film in any stage of development (download here)
    • A passport sized photo
    • High proficiency in English

    The forms and the documents have to be sent by email to


  • brochure

    Download m&id brochure 2015

  • contact

    Contact  Course Coordinator:

    T. +34 915 759 583


  • enquire about m&id

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  • partners

    Creative Europe-Media


    Ayuntamiento de Ronda

    Lola Films

    New Media Law