residential period – online consultation – market presentation
mpbs is structured as a 5 day residential training period, online consultation over 6 months and market/investor forum project presentations*
*For projects selected by the collaborating markets or investor forums.
developing crossmedia strategies · maximising projects’ IP value · opportunities for creating new types of content · audience/user behaviour · crossmedia financing strategies · concept marketing and project positioning · marketing and distribution strategies (remodeling efficiency, community based strategies) · investors and brands · identifying and maximising new revenue streams · new business models and markets for crossmedia content · engagement optimization strategies · making a content “contagious” · tructuring transmedia projects within digital release windows · telling crossmedia stories · strategies on using the 2nd and 3rd screen · planning and executing participative television programmes · social media and audience interaction · latest trends and development in console · online and mobile games · value chain of games sector · increasing value of proprietary web content · platform convergence · content and strategic use of mobile content · mobile and internet business models · content for the internet · social media and user involvement · on-demand distribution ·
mpbs is geared to producers, company executives and creators of audiovisual content (film, television, Internet, games and mobile) with a proven track record.
Open to participants from around the world.
mpbs has been designed with input from leading industry professionals from across all sectors, many of whom act as experts and tutors during the course, led by Course Director, Michel Reilhac.
Please visit the MBS experts section here
dates & venue
Residential training: July 2014 Ronda, Málaga (Spain)
Beginning of online consultation: August 2014
fee & application requirements
The participation fee is 1,500€*. Additional team member: 800€*. Participant without a project: 1,000€*. (Includes ground transport, accommodation and free or discounted accreditations to attend a number of MBS’ partner festivals)
*Basic fee for nationals of media programme participating countries (All EU members, Croatia, Iceland, Liechtenstein, Norway and Switzerland).
Fees will vary for participants of other nationalities.
• Curriculum Vitae
• Completed application form (download here)
• Executive summary for the course project (download here)
• A passport sized photo
• High proficiency in English
The forms and the documents have to be sent by email to email@example.com
Ayuntamiento de Ronda
Northern Ireland Screen
Parador de Turismo Ronda
Yareri Aguilar │Course Coordinator · firstname.lastname@example.org
T. +34 952 873 944
multi platform business school 2013. Download here